Brick-and-Mortar over E-Commerce: Why Millennials Still Prefer a Physical Shopping Experience

Many people believe that the Internet has won the battle over traditional commercial practices such as shopping for clothes or kitchenware in malls. However, according to a study by Mood Media, the global leader in elevating customer experiences, a memorable retail experience is still as important to Millenials despite the recent rise of e-commerce.

It’s Different for the Youngsters

Millenials will soon be the largest working demographic in the world. Despite being the generation that grew up with technology, the survey from Mood Media reveals that 82% of the age group believes it is still important to have brick-and-mortar stores compared to GenXers and Baby Boomers.

The study conducted by Mood Media was based on a survey of more than 11,000 consumers from nine countries all over the world, including the United Kingdom, the Netherlands, France, Germany, the United States, Australia, China and Russia. The purpose of the study is to find out what influences a consumer’s decision in choosing to visit a physical store rather than spending hours shopping from their computers or phones.

All in the Experience

Online shops are convenient choices for purchasing both necessities and splurges, but it seems like younger customers around the world are not satisfied with the process. Millennials cited ‘the ability to touch, feel and try products’ as their top reason for opting to go to physical shops. Since Millennials are the next generation to take on the corporate environment, it is important for developments in retail to meet their demands.

Shopping from the comfort of a home may be effortless, but an in-house shopping experience still matters to a great number of people in the world. Shopfitting companies like Shelving Shop Group help refurbish and revamp your brick-and-mortar store by enhancing its appearance through display shelves and shopfittings using our design and drawing team to get you the most from every square metre of your store – ‘every square counts’. Contact us today to see how you can revolutionise the retail experience and get the Millennials into your store.