Farmlands

Large-Scale Rollout to 70 Stores


Farmlands, a major rural supplies cooperative in New Zealand, has
relied on Shelving Shop Group for over 30 years. Our partnership
encompasses outdoor racking, warehouse racking, retail floor
shelving, and merchandising solutions across their numerous stores
nationwide. Additionally, Shelving Shop Group provides regular
maintenance and auditing services, ensuring Farmlands’ infrastructure
remains in optimal condition.

Pain Points


Coordinating Large Scale Rollout of Store Refreshes Across the Country

Farmlands needs consistent, high-quality updates to their stores without disrupting daily operations.

Addressing and Maintaining Changing Storage
and Merchandising Demands

Farmlands’ rapid growth required constant updates to storage and merchandising solutions to accommodate new products and increased
inventory.

Challenge


Managing the extensive refreshes of multiple Farmlands stores across
various locations while minimising disruption to operations posed a
significant challenge. Additionally, Shelving Shop Group needed to
continuously adapt to Farmlands’ evolving storage and merchandising
requirements.

Solution


Coordinating Rollouts

Shelving Shop Group implemented a phased rollout strategy, ensuring minimal disruption to store operations. Each phase was meticulously planned with detailed schedules and contingency plans, allowing for efficient execution and timely completion of each store refresh.

Adapting to Changing Demands

Shelving Shop Group maintained a proactive approach, conducting regular audits and consultations with Farmlands to anticipate and address their evolving needs. This ongoing collaboration ensured that Farmlands’ storage infrastructure remained adaptable and efficient.

Results


Shelving Shop Group’s strategic and flexible approach enabled us to:

• Successfully refresh multiple Farmlands stores across the country
with minimal disruption.
• Continuously upgrade Farmlands’ storage and merchandising
systems to support their growth.

Learnings


Minimising Interruptions to Operations

One of the key learnings from our work with Farmlands is the importance of minimising operational interruptions during large-scale rollouts. By implementing a phased rollout strategy and detailed planning, we were able to keep Farmlands’ stores operational throughout the refresh process. This approach has been institutionalised and is now a key part of our project management methodology, ensuring that we can efficiently handle similar projects in the future with minimal disruption to client operations.

Underestimating Stock Requirements

Initially, underestimating the stock requirements to keep up with Farmlands’ growing demands led to delays and inefficiencies. This highlighted the need for a more robust inventory management system.
Shelving Shop Group now maintains one of the largest stockpiles of shelving and racking supplies in the industry, ensuring quick turnaround times. This capability is supported by our recent expansion, including the opening of a 4500m2 warehouse on top of our existing facilities. These improvements have significantly enhanced our ability to meet client demands promptly.