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Legends Hospitality is a premium experiences company that specializes in delivering solutions for sports and entertainment organizations and venues.
They approached Shelving Shop Group requiring a retail solution for a pop-up store for the Women’s Rugby World Cup. The solution needed to be something robust, visually clean and modular so it could be easily packed up and re-used at future events. The delivery needed to showcase a range of merchandise with the flexibility to change display layouts throughout the event.
The Shelving Shop group worked alongside Legends Hospitality exploring different options including sketches to bring the product to life until a final design was agreed on. The retail shelving used allows for different signage and marketing collateral to be utilised and adapted to suit the specific event while providing a framework for the merchandise to shine.
